Marco Werner joins Hendrik Lallensack as Managing Director of homie AI

The year 2026 is starting with a bang for homie AI: our business angel from the very beginning, Marco Werner, is joining us as managing director and will form the new leadership team together with founder Hendrik Lallensack.

A partnership that has grown

The story of Marco and homie AI began back in 2022 – long before our AI assistant existed in its current form. At that time, homie was still a marketplace model, from which the vision of homie AI was born. Marco believed in this idea from the very beginning, invested in it, and actively helped shape it. What followed? Countless meetings, honest feedback, and exactly the kind of conversations that make it clear: here is someone who is really moving us forward! In the summer of 2025, Marco moved even closer to the team as a consultant—and quickly realized how much he enjoyed the AI transformation with homie AI. Now the logical next step: Marco is taking over operational responsibility for marketing, sales, and PR.

Why it's a perfect fit

Marco brings exactly what homie AI needs to become even stronger:

Experience in digital transformations
Marco's professional career has repeatedly given him the opportunity to shape the future of companies. He has experienced the e-commerce revolution firsthand and seen how many companies underestimated its impact. We don't want to repeat this mistake with the AI revolution—and Marco knows exactly how to prevent it.

Passion for AI innovation
What Marco particularly appreciates about our AI assistant is its enormous versatility. Whether in retail or industry, brick-and-mortar stores or online, homie AI quickly learns about product ranges and customer needs and provides accurate advice to customers and employees alike.

Understanding the homie AI promise
Normally, higher customer satisfaction and more conversions mean significantly higher costs. Not with homie AI. Teams are relieved, the shortage of skilled workers is neutralized, and sales and consulting can take place 24/7—it is precisely this combination that makes the difference.

What this means for you

We've only just started and still have a lot to do! You can already look forward to:

• Many new exciting features
• Innovative AI Products for retailers and manufacturers

• Even better solutions for your challenges

Together with a top team, Hendrik and Marco are now taking homie AI to the next level. How does the saying go? The journey is the destination. And on this journey, we look forward to continuing to support you as your partner.

Let's go! 🚀

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