Black Friday 2025: AI was the biggest sales driver – and what that means for retailers.

Black Friday 2025 wasn't just an international shopping highlight, but a turning point for the role of artificial intelligence in e-commerce. The latest figures clearly show: those who use AI in the customer journey sell significantly more.

This was particularly evident at Amazon. The AI ​​assistant Rufus led to a doubling of purchases on Black Friday compared to the previous month. Sessions without AI enhancement, on the other hand, only increased by around 20 percent. The trend is also clearly visible across the industry. According to Adobe Analytics, AI-driven traffic to US retail sites increased by more than 800 percent year-on-year.

This data sends a clear message: AI-powered advice isn't just a "nice to have," but a real sales driver. Why AI advice performs so well: Customers make purchasing decisions precisely where they have questions: on the product detail page. When an AI assistant like Rufus or homie answers questions in real time, clears up uncertainties and provides suitable recommendations, the bounce rate decreases - and the conversion rate increases.

Why AI-powered advice performs so well:

Customers make purchasing decisions precisely where they have questions: on the product detail page. When an AI assistant like Rufus or homie answers questions in real time, clarifies uncertainties, and provides relevant recommendations, the bounce rate drops - and the conversion rate increases.

This type of contextual support will become even more crucial in the coming year. While the US market is already in the midst of this next wave, many German retailers are still at the beginning. But Black Friday clearly demonstrates how quickly customer expectations are changing. homie brings this advice directly to your shop. Our new feature addresses precisely this need: homie answers questions directly on the product detail page – exactly where customers make a decision.

The principle behind it is simple and extremely effective: ask questions, receive answers – immediately and relevant to the product. This turns homie into a digital sales advisor that eliminates uncertainties, explains complex product details, and recommends alternatives or accessories. Exactly the kind of support that, according to current figures, demonstrably generates more sales.

homie brings this advice directly to your shop.

Our new feature addresses precisely this need: homie answers questions directly on the product detail page – exactly where customers make a decision. The principle behind it is simple and extremely effective: ask questions, get answers – immediately and tailored to the product.

This turns homie into a digital sales advisor that eliminates uncertainties, explains complex product details, and recommends alternatives or accessories. Exactly the kind of support that, according to current figures, demonstrably generates more sales.

Conclusion: The next Black Friday season is being decided now.

The trend clearly shows that retailers who adopt AI-powered advice early on will secure a real competitive advantage in 2026. The customer journey is changing - and those who use AI where decisions are made will benefit. If you want to prepare your shop for the next wave now, you can integrate homie immediately. Real product advice. Live in the shop. Ready to use immediately.

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