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Presch Edelstahl Service GmbH × homie AI: From Seeker to Customer – in Seconds

18 mars 2026

Presch Edelstahl Service GmbH × homie AI: From Seeker to Customer – in Seconds

A Special Portfolio

Stainless steel is not what we would call a "standard product." Those shopping at edelstahl-shop24.de often have very specific – and sometimes very technical – questions: Which material is suitable for which application? What are the exact material properties? What delivery options are available? Consequently, every month hundreds of quite specific questions accumulate that need to be answered manually.

The AI Assistant That Understands Technical Language

With homie AI, Presch Edelstahl Service GmbH has integrated an intelligent assistant directly into the online shop – visible, engaging, and ready for use immediately. Whether it's material properties, product recommendations, or general service queries: customers receive relevant answers in real-time – around the clock.

The result? The majority of customers now find the right product, the right material, or the right service with greater speed – all without any effort.

A chat window on a smartphone
The AI Assistant SteelGPT on edelstahl-shop24.de

The results speak for themselves. Managing Director Jörg Presch draws a clear conclusion:

“For our customers and for us, the AI assistant from homie AI is invaluable: the majority of customers now find the right product, the right material, or the right service quicker – without needing to write an email or pick up the phone."

Jörg Presch, Managing Director, Presch Edelstahl Service GmbH

Understanding What Customers Care About

Particularly interesting for Presch Edelstahl Service GmbH are the comprehensive analytical functions of homie AI. The dashboard provides up-to-date insights into what concerns the customers. What they are interested in, how satisfied they are, and which products require special explanation. This feature offers unprecedented insight into the community.

Onboarding That Truly Works

New tools succeed or fail based on their introduction. Therefore, the team at homie AI placed particular importance on one thing: an onboarding process that does not overwhelm – but supports. With clear guidance, rapid communication, and a genuine understanding of the company's requirements.

“The collaboration with homie AI has been very professional and pleasant from the very beginning. We were particularly impressed with the initial conversation – our requirements and needs were quickly understood and systematically recorded. The onboarding was excellently supported, with clear assistance and always friendly, prompt communication. This is exactly how one envisions a partnership when introducing a new AI tool.”

Jörg Presch, Managing Director, Presch Edelstahl Service GmbH

A New Path in Stainless Steel Trade – And Just the Beginning

Presch Edelstahl Service GmbH is taking a bold step with homie AI: as one of the first companies in the industry, it is relying on an AI assistant that really helps customers – directly, simply, and without wasting time.

See for yourself: Visit edelstahl-shop24.de, ask the assistant a real question – and experience the difference.
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